Cloninger Ford of Morganton

Feb 2, 2023
Ford

When choosing a Ford dealership, your first impression is important. It’s essential to take the time to evaluate the dealership and make sure you feel comfortable with the customer service they provide. It’s also important to ensure the dealership has the inventory you’re looking for.

Here are a few tried and tested tips for choosing a Ford dealership.

1. Analyze Your First Impressions

First, it’s important to analyze your first impression of the dealership. Take into account the customer service you receive when you first enter the dealership.

Are the staff friendly and helpful? Are they knowledgeable about the Ford cars and trucks they have for sale? Are they willing to take the time to answer any questions you may have? Taking the time to evaluate the customer service at the dealership can help you determine if it’s a good fit for you. 

2. Check the Dealership’s Inventory

Make sure to take a look at the dealership’s selection of cars and trucks. Do they have a good selection of new and used vehicles? Are the cars in good condition and reasonably priced? It’s also important to check if the dealership offers any financing or leasing options.

3. Read Customer Reviews

Online reviews are a great way to get an unbiased opinion of a dealership. Look for reviews on Google, Yelp, and the dealership’s website. This will give you insight into the customer service, pricing, and overall quality of the dealership. 

4. Ask for Referrals

If you know someone who has recently purchased a car from a dealership, ask them for a referral. This will give you an idea of what it’s like to purchase a vehicle from that dealership. You can also ask your auto insurance agent or bank for referrals.

5. Consider the Service Department

Once you’ve narrowed down your list of potential dealerships, check out their service department. Are the technicians certified? Do they have the necessary equipment to service your vehicle? Is the waiting area comfortable? All of these factors should be taken into consideration.

6. Consider Your Interest in a Long-Term Relationship

When you purchase a car from a dealership, you will likely work with them for several years. This is why it’s essential to consider how well you get along with the staff at the dealership and how much trust you have in them.

Do you feel comfortable talking to the salespeople, and do you feel confident that they will be honest and transparent with you? Do you feel like they can provide the kind of service you need in the long run? It’s important to make sure you’re comfortable with the dealership before making any commitments.

7. Look at the Appearance of the Facility

A dealership should be well-maintained and professional-looking. Take a look at the showroom, the service area, and the overall layout of the dealership.

Is the place clean and inviting? Does it look like the staff takes pride in their work and the facility? This is important because it reflects the dealership’s commitment to providing a great customer experience. If the facility looks unkempt or disorganized, it could be a sign that the dealership is not taking care of its customers.

Final Thoughts

By considering these factors, you can make an informed decision when selecting your Ford dealership. Choose a dealership that you feel comfortable with and that puts your needs first. This can help ensure that you have a positive experience with your Ford dealership and a long-term relationship.

Are you looking for a Ford dealership in Morganton, NC? You should definitely consider Cloninger Ford of Morganton. We can cater to all your Ford needs — check out our cars for sale, service appointment schedules, and lease deals! Drop by soon or message us today!